Most people take forms for granted--the assumption being that since forms are only drawings and we learn drawing in kindergarten, then form design must be simple. Yet this assumed simplicity is overshadowed by a vast array of human error and form filler frustration.

For example, our experience has been that between 80% and 100% of most public-use forms have errors. Yet there is no need for this to be. Forms will never be totally free of errors, but they can be made to work with a high degree of success.

That's where we come in. We know how to design forms that minimise errors and that do the job they are created for. We're not the only organisation that does good forms work, but we are certainly part of a rare breed of organisations that puts people first--that places the primary form design emphasis on how people think and work.

Our clients range from high profile corporations and major government departments to colleges, universities and small organisations seeking a more effective solution to their business communication problems.